Wilson Choi
REDEMPTIVE is a Hong Kong-based menswear label established in 2018, founded by WILSON CHOI. We define REDEMPTIVE as a group of rebellious teenagers that concerns the world and the society, “Fresh and distinctive, young and mature.” The brand enriched those fresh blood in this era that are brave seeking breakthroughs and pursuing freedom. The brand creative style is based on a rebellious young generation, inspiration mostly comes from social issues such as contemporary events. Designer loved to do reflection through creative work and brought out the unique story by the brand.

"Emotions”, “Energy” and “Excitation” are the core values of REDEMPTIVE. We aim to express the emotions through our designs, import new and positive energy and excite all of your imagination, thus boost your momentum to explore new possibilities.

Also, REDEMPTIVE is dedicated to researching and exploring the possibilities of high-tech fashion. At the same time, REDEMPTIVE aims to fuse the idea of sustainable development and social responsibility into our design. REDEMPTIVE the iconic silhouette dropped shoulder design symbolised invisible pull and resistance in growing-up. It stands for these new blood that bravely seeks to break through and pursues freedom. That also represented those adventurous Chinese teens trying hard to upstream in the era.
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