Unfold | is nothing pretentious but simple and natural without compromising sophistication and decency. She | such a frank and funny person, the femininity is perfectly blended into the masculinity inside her. Unfold makes shirts. Shirts for independent women.

Up Original is an independent lifestyle brand that combines ylish and contemporary design with functional everyday items. Our product range covers fashion and homeware that is inspired by simplicity. ​ “Style for everyday life” is the brand’s theme which captures our belief that the fundamental products we use on a daily basis should be easy to wear and use, while being carefully considered in their design.