i-am-chen追求在技術上的突破與創新， 竭力把時尚和機械針織技術結合起來，用高科技感的紗線挑戰針織衫的定義，力圖打破傳統意義“羊毛衫”的概念，並盡可能減少手工，讓高難度的針織服裝得以量產。i-am-chen沒有深奧的設計理念，希望用不求甚解的設計態度和強烈的色彩搭配，做出簡單、巧妙、好玩的作品，將輕松的感覺傳達給穿著者。

Ika Butoni is for the dynamic and active women of the 21st century, on the go from morning to evening, looking gorgeously presentable for all occasions. Women look outstanding and impeccable professional at all times, either in or out of boardrooms, running errands from business meetings, cocktail functions to evening parties, gaining their composure from Ika outfit and still feel comfortably themselves in each moment.