ITC STORE x FASHIONALLY Collaboration launched!

HOMEHIGHLIGHT ▸ ITC STORE x FASHIONALLY Collaboration launched!
2021.01.11

The ITC STORE x FASHIONALLY collaboration starts today with seven brands who are alumni of the Hong Kong Young Fashion Designers’ Contest (YDC) making their debut at this O2O store. Fashion lovers can now purchase their latest collections online or visit the ITC STORE showroom at The Hong Kong Polytechnic University (PolyU) campus, where two or three designers are featured on rotation monthly from now until 11 April.

This month, we hear from three featured designer brands Charlotte Ng Studio, KURT HO and phenotypsetter who share with us their design philosophy, plan for the new year and recommendations on the best items to invest this season from their collections.

ITC STORE x FASHIONALLY Collaboration @ITC STORE Showroom

Charlotte Ng Studio
A graduate of the Institute of Textiles and Clothing at PolyU, Charlotte Ng won the second runner-up and Best Footwear Design Award at YDC. After winning the contest, she launched her namesake womenswear label Charlotte Ng Studio in 2019.


What is the philosophy of your brand?
Charlotte Ng Studio is not only a fashion brand but also aims to design clothes with stories and attitudes. The DNA of my brand is cemented in feminine shapes, masculine tailoring and contrasting fabrics.


What are your best picks for ITC STORE x FASHIONALLY store?
Leather items, especially the two-way leather belt and an attachable top with handmade braid trim.


What is your plan for 2021?
I want to focus more on the local market, and collaborate with different women in Hong Kong: maybe a shop owner, makeup artist, or someone with stories that show the uniqueness of life. Through storytelling I want to empower women with confidence.


KURT HO
Kurt Ho graduated with a BA in Fashion and Textiles Design from PolyU. He launched his namesake label in 2014, and was Hong Kong's official representative for Asia Fashion Collection (AFC) to debut his SS16 collection at the Mercedes-Benz Tokyo Fashion Week, followed by a runway showcase at Pier59 Studios during Mercedes-Benz New York Fashion Week.


What is the philosophy of your brand?
Combining classic tailoring and innovative construction, my brand sets out to design garments that satisfy functional needs and the desire for unique aesthetics. Every piece is designed and made to order in Hong Kong, with excellent material quality and craftsmanship.


What are your best picks for ITC STORE x FASHIONALLY store?
We will be presenting items from our latest collection (9)PROXY, our first collection made entirely in our studio from start to finish. Featuring reimagined garments such as inverness cape inspired bomber jackets and ultra-high waisted skirts and trousers, the collection is another attempt and experiment in our brand’s continued exploration for daywear alternatives.


What is your plan for 2021?
The plan is, as always, to create garments that are true to ourselves. Instead of runway shows we presented two short films for our last collection and will continue to present our designs in unconventional ways over 2021. We moved our entire sales network online in response to societal changes and the pandemic. More resources will be put into our online shop and promotions.

phenotypsetter

phenotypsetter
Jane Ng, founder of phenotypsetter, opened her concept store at PMQ in 2014. She completed an MA in Visual Arts (Experience Design) in 2015 and later worked as a part-time Lecturer of Wearables at the Hong Kong Baptist University. With years of experience in the fashion industry, she has developed her own vision for sustainability. She began to host upcycling workshops and started working on a new product line in 2019.


What is the philosophy of your brand?
phenotypsetter stands for a playful, unconventional, forward-looking and creative attitude. I like to experiment with shapes, construction, materials, visuals and styles with a conceptual approach. I also use handmade details to create alternative textures for fabrics and graphics.


What are your best picks for ITC STORE x FASHIONALLY store?
#1: Wire earring. It’s hand twisted to geometric figures and each one is unique. Customers can also choose different shapes to create their own set. The earring can be also worn on shirts or tees.


There are other styles of pins and necklaces in the same series and other patterns made entirely by hand. All pieces are made in Hong Kong.

#2: Smocking cuff. This is a cloth bracelet hand-maded in Hong Kong. Hand smocking is a traditional technique. I think traditional ways may make a comeback as we are having fast fashion fatigue.

#3: Knotted tee. Both the right sleeve and the left front are knotted, and the tee was made in Hong Kong. No one can say whether fine finishing or deliberately “unfinishing” garments are better. When an idea is pushed to the limit, it opens up the possibility for something new.

What is your plan for 2021?
The past two years have confirmed our vision for the future. In 2021, we will focus on creating non-mainstream clothing and accessories, and will eventually make clothes via a “circular” approach. “Seasonless pieces” and “made-upon-order” will be our direction. We will continue to host upcycling workshops to share knowledge and skills.


Visit ITC STORE x FASHIONALLY now and shop for striking home-grown designs today!

ITC STORE x FASHIONALLY Collaboration
Date: 11 Jan-11 Apr 2021
Online store: http://bit.ly/ITCSTORExFASHIONALLY
ITC STORE showroom (by appointment only)
Address: HJ211, The Hong Kong Polytechnic University, Hung Hom, Kowloon
Tel: 2766-6517
Email: itcstore@polyu.edu.hk

Participating brands:

ARTO.
Charlotte Ng Studio
KURT HO
FromClothingOf

Lapeewee
Mum's Design
phenotypsetter
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