i.t SHOES x YDC Best Footwear Design Award
Capsule Collection Launch Today!
HOMEHIGHLIGHT ▸ i.t SHOES x YDC Best Footwear Design Award Capsule Collection Launch Today!
2019.06.11

The limted-edition capsule collection, sponsored by i.t apparels Ltd, has already been well received by target customers.

i.t apparels Ltd has been sponsoring the Hong Kong Young Fashion Designers’ Contest (YDC) “Best Footwear Design Award” since 2015, providing guidance and co-developing a limited edition based on the winning footwear for the official launch. The collection designed by the 2018 winner, up-and-coming fashion designer Charlotte Ng, was launched today.

Cantopop star Charmaine Fong, radio host Eric Hung (Chiu-B) and stylist Chloe Mak joined today’s launch, lending their support to the winning designer.


The collection is titled “Indie Walker”, which Ng says encourages people to “be brave and move forward, set out your own path and live your life fully”. The collection comprises two styles of sandals, with the lines on the sandal surface inspired by musical sound waves and the metal element inspired by the plugs used for audio equipment. The overall design aims to inject rhythm into the wearer’s life.

“I am delighted that my winning design has been commercialised and launched in the market. This marks a significant step in the development of my personal fashion brand. Before entering the YDC, I had worked as a fashion designer for international clients for 10 years, but I found the final products were always very different from my original designs. I finally decided to quit the job, joining the YDC last year in search of a breakthrough. After winning the award, I grasped the opportunity to launch my own brand in May this year and was finally able to realise my dream.” Ng said.

“i.t SHOES x YDC Best Footwear Design Award Capsule Collection” is now available at selected ete! and i.t shops:

ITeSHOP
ete!: Langham Place, Mong Kok | THE ONE, Tsim Sha Tsui
i.t : i.t blue block - Hysan Place, Causeway Bay | i.t blue block - Festival Walk, Kowloon Tong | Langham Place, Mong Kok | Silvercord, Tsim Sha Tsui | New Town Plaza, Sha Tin

Discover the special privilege for FASHIONALLY fans HERE!

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