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2021.09.21
Hysan Place x YDC Collective Popup Store

"We believe in young people, and we must appreciate and treasure their creativity," says Ann Yip, Manager of Corporate Communications, Hysan Development Co. Ltd. Once again, this year Hysan Place is collaborating with the Hong Kong Trade Development Council to present the Hong Kong Young Fashion Designers’ Contest (YDC). The winning collection "Emotion the Shift of the Self", created by the awarded designer Cady Lee, was inspired by the contradiction between imagination and reality, using bold silhouettes and liquid-effect prints to illustrate a surrealist aesthetic.  “The popup is running at Urban Sky in Hysan Place this year. Our wish is to promote local design and provide a stage for young people to unleash their creativity. ”Let creativity connects our community.

 

In recent years, Hysan Development Co. Ltd. and Lee Gardens Association are making joint effort to create a vibrant community in the neighbourhood of Lee Gardens. By collaborating with shops and various sectors, they are hosting different series of cultural, art activities and exhibitions in Urban Sky from time to time. The purpose is not only to connect the community, but to acknowledge our local creative force, and let art integrate into our daily life. " Hysan Development Co. Ltd. has been rooted in Causeway Bay for a century. We firmly believe that the value of a community lies in diversity, inclusivity, and sustainability." As the old saying goes, a single flower does not make spring; while one hundred flowers in full blossom bring spring to the garden. To achieve the co-existence and harmonious environment of old and new, communication is vital. "We are committed to creating a free, open, and cross-disciplinary space to strengthen the communication and connection between people."

Hysan Place x YDC Collective Popup

The moment you step into YDC Collective Popup at Urban Sky, you will see the display works of these young talents. Winning the "My Favourite Collection Award", the collection, "Morning Moon” designed by Topsy Yu is a historical story about the Chinese character “曌”. Inspired by the traditional clothing of the Tang Dynasty, contemporary craftsmanship is used to reinterpret ancient design. It combines rigidity and softness, revealing the inner strength of a woman. The power of youth is leading us to step into the future, whiles preserving our traditionality.

"Shopping malls today are more than physical spaces where consumers do their shopping activities, but a community and creative hub where people get inspired and to inspire.” Visit the Hysan Place x YDC Collective Popup to discover the quintessence of Hong Kong fashion and support local designers.

 

Hysan Place x YDC Collective Popup

14 - 26 September 2021 12pm-8pm
Urban Sky, 9/F, Hysan Place, Causeway Bay

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