HIGHLIGHT
FASHIONALLY Presentation: SFZ & SON
HOMEHIGHLIGHT ▸ FASHIONALLY Presentation: SFZ & SON
2019.08.20

Designer: Sonic Lam
Email: soniclamwk@gmail.com
Website: www.startfromzero.co

Shop: www.startfromzero.co/apparel-others

Sonic Lam graduated from the Hong Kong Design Institute in 2012 and received a scholarship from the Hong Kong Design Centre to further his study at Birmingham City University in the UK. At YDC 2017, he won the first runner-up and was sponsored by Woolmark to go on a trip to Australia. He has worked as concert stylist for Cantopop singer Eason Chan and the Duo Band and been invited by Nike for a collaboration. He is now part of the Start from Zero collective, a team of happy workers in woodwork and street art.

SFZ & SON is the label designed by Lam for his team mates, who need functional, durable workwear with a lot of pockets to carry tools. The style is relaxed and American, but Lam has also added some local elements to reflect their unique culture and habits. At the FASHIONALLY Presentation, Lam will showcase his Spring/Summer 2020 collection “The Happy Worker”. His teammates from Start from Zero will join the show to demonstrate their versatile creative talent.

FASHIONALLY PRESENTATION - SFZ & SON
DATE: 5 SEPTEMBER, 2019 (THURS)
VENUE: FASHIONALLY STREET, HALL 3BC, HKCEC
BOOTH NO.: 3C-B59
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