HOMEHIGHLIGHT ▸ FASHIONALLY Collection #13
2019.01.02

A youth hostel where hippies, artists, musicians and people from unexpected backgrounds converge – bringing their diverse experiences, points of view and life stories and manifested in how they dress and interact – will set the stage for the FASHIONALLY Collection #13.

Three designers, all ex-YDC finalists who share the DNA of Alternatif Fashion Workshop, will be showcasing their Fall/Winter 2019 collections in a show that exudes a free-wheeling, eclectic vibe against a backdrop of live music.

YEUNG CHIN

With his eponymous label, Yeung Chin will showcase the FW19 collection, military ensembles for men and women. He is also launching menswear for the first time.

“I was inspired by Soviet spy films such as ‘Red Sparrow’ and the trailer for the upcoming release ‘Dau’. There are deconstructed military jackets and blazers and form-fitting asymmetric cuts that convey a strong female image,” said Yeung.

This functional collection includes practical items like sweaters and windbreakers, with contrasts in matte and glossy materials for an edgy, sporty vibe.

Yeung has had a successful career with local brands before embarking on his own venture. He has designed costumes for the City Contemporary Dance Company, and his works have been exhibited in London and museums in Hong Kong. With a concept store in PMQ, YEUNG CHIN is all about challenging the accepted aesthetic through different forms of art like dance, movies and sculptures.

phenotypsetter

Next to be featured on the show is Jane Ng, whose label phenotypsetter will present the conceptual collection “Upper Undermost,” which takes an intimate look at innerwear.

“I want to release what is always hidden on the inside. You’ll see lining and quilting front and centre and there will be constant back and forth between inside and out. During the show, some ‘revealing’ will be undertaken, as a kind of performance,” said Ng. The designer has been particularly inspired by Eastern European styles this season. The looks are unisex, with plenty of geometric patterns, layering and a juxtaposition of undersize and oversize for some interesting mix ‘n’ match ideas.

With a concept store at PMQ offering clothing, accessories and lifestyle products, phenotypsetter stands for a playful, unconventional and forward-looking attitude. Ng likes to experiment with shapes, construction and materials. A critical thinker in fashion terms, she has a blatant disregard for trends, and uses handmade details to create alternative textures and graphics.

ALEE LEE FW19
ALEE LEE

The youngest of the three designers, Alee Lee is launching the second season of her eponymous label this season. The collection, “MUTATION”, is about travellers going on a personal journey of discovery.

Lee said she considers the wearer’s needs to create simple pieces with a strong personality. “I want to make statement pieces that are evergreen, while exploring new applications of materials such as a one-piece dress using down.”

The ALEE LEE label was born with a rebellious attitude towards fashion. The designer strives to be inventive while fostering dialogue. While there are conceptual musings about the past and present, her designs are creative wearables. She refuses to conform to gender silhouettes, believing that aesthetics are built on self confidence and subverting pre-existing images.



FASHIONALLY COLLECTION #13
DATE: 14 JANUARY, 2019 (MONDAY)
VENUE: THE LAUNDERETTE, HALL 1C, HKCEC


DESIGNERS
YEUNG CHIN
BOOTH: 1C-DS62
EMAIL: INFO@YEUNGCHIN.COM
SHOP: PMQ H406, HONG KONG

phenotypsetter
BOOTH: 1C-DS64
EMAIL: INFO@PHENOTYPSETTER.COM
SHOP: PMQ S203, HONG KONG

ALEE LEE
BOOTH: 1C-DS63
EMAIL: ALEELEEALEE@GMAIL.COM

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