Fashion and art are also a part of life, and FASHIONALLY Collection successfully combined the two at Fashion InStyle, part of the Hong Kong Fashion Week organized by the Hong Kong Trade Development Council, bringing a fresh and exciting fashion show to the audience.
This time, FASHIONALLY Collection not only showcased the 2023 Fall/Winter collections of eleven young Hong Kong fashion designers, but also collaborated with four local and overseas renowned art units to add more artistic atmosphere to the fashion show.
The fashion show was divided into two parts. The first part showcased five fashion brands, including KEVIN HO, KOWLOON CITY BOY, SZMAN, WHY, and YMDH. The scene was set up with neon lights by Kowloneon and Sellsondonttouchhead's antique furniture reminiscent of traditional tea house banquet halls and classic elements of Shanghai barber shops, allowing people to once again experience the nostalgia of Hong Kong style. When the models appeared in trendy and personalized Fall/Winter outfits, the collision of old and new created a visual effect and added more meaning to the fashion show.
The second part of the fashion show showcased the latest collections of ARTO., CHARLOTTE NG STUDIO, FROMCLOTHINGOF, IP-AXIS STUDIO, and REDEMPTIVE. The scene was transformed into an art gallery and also displayed works from the Italian porcelain brand PALAIS ROYAL and the local concrete art brand SHABIBI SHEEP WORKSHOP, making people feel like they were in an art museum, carefully appreciating the local fashion's Fall/ Winter new works with a new perspective and feeling the unique charm of fashion and art.
Along with the fashion show, NONOBO's Fall/Winter 2023 collection by YDC 2022 finalist Christy was exhibited, adding a new chapter to the local fashion scene with their innovative style.