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#FAnews | DEMO Unveils the FW24/25 “A Ray of Light” Collection inspired by the passion and exquisite of Spanish Matadors
HOMEFEATURES ▸ #FAnews | DEMO Unveils the FW24/25 “A Ray of Light” Collection inspired by the passion and exquisite of Spanish Matadors
2024.06.07

DEMO, the Hong Kong fashion brand founded by Derek Chan, continues to captivate the fashion industry, and many celebrities including Mirror, Hins Cheung, Greg Hsu, Billkin, Matt Rogers, Louise Wong, Gareth.T, and Gigi Leung have worn DEMO's clothing at high profile events. Recently, the brand launched its 2024/25 Fall/Winter collection. “ A Ray of Light ” which draws inspiration from Spanish matadors and their iconic attire, known as traje de luces or “Suit of Lights”, due to the sequins and reflective threads of gold and silver adorning the costume.

The collection showcases DEMO's expertise in unisex design, with each ensemble revolving around the core elements of formal shirts and ties. By merging the classic elements with contemporary styles, the collection exudes a harmonious blend of strength and elegance. The colour palette features black and white with deep burgundy, while subtle hints of gold serve as an upscale accent. These colours symbolise the strength, sophistication, and elegance of historical matador culture.

One of the collection's standout features is its meticulously crafted matador shoulder pads, which are adorned with tassels and intricate slit designs. This detail adds a touch of drama to each garment, and reflects the passion and grandeur of the bullring.

Design Director of DEMO, Derek Chan, says, “This collection embodies the perfect blend of tradition and innovation, with meticulously crafted details and a colour palette that exudes power and sophistication. We invite fashion enthusiasts to embrace the allure of "A Ray of Light" and experience the transformative power of our latest collection.” 

Fashion enthusiasts can follow DEMO on social media to see the latest news on the FW24/25 “A Ray of Light” collection.



Details : DEMO FW24

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