Vintage with a modern aesthetic and an emphasis on structure give ESEMBLĒ a unique identity and special place in the Instagram-led accessories market
Founded in 2016 by designer Alex Jiaravanont and his business partner Amy Ho, ESEMBLĒ is the brainchild of a team that represents a melange of backgrounds and expertise that makes it uniquely contemporary and Hong Kong.
Jiaravanont, a Thai Chinese who grew up in Hong Kong & the US, trained as an architect and works for his family’s diverse business conglomerate. Lawyer Ho, meanwhile, was looking for opportunities to open her own business. Having spent time in Hong Kong and New York, they bonded and ESEMBLĒ was born.
“My husband Marco, who is also a partner of ESEMBLĒ, has invested in fashion businesses before so we have experience in sales and marketing. Each of us brings our own expertise to the company while allowing Alex to design freely,” explains Ho.
ESEMBLĒ can be seen on the Instagram pages of global fashionistas such as Eva Chen, the director of fashion partnerships at Instagram. She once included ESEMBLĒ in one of her Insta-famous daily posts of shoes, accessories and fruit at the back of a New York taxi.
“To get the attention of the fashionistas the bags have to be photogenic, and that’s the key to marketing today,” Ho says. However, she stressed that quality is their top priority and there are no short cuts. In addition to using quality materials, ESEMBLĒ is made in a factory that has produced for top brands like CÉLINE and Michael Kors.
Sporting geometric shapes that remind you of something you may stumble upon in New York’s second hand stores, ESEMBLĒ bags are offered in a range of sizes, materials and colours. The bags are constantly reworked and reinterpreted with new details and materials to keep them fresh and surprising. For the upcoming season, ESEMBLĒ is going “ultra-vintage” with designs that pay tribute to vintage cars.
ESEMBLĒ has a global outlook but is proud to be a Hong Kong brand. The team is in talks with e-tailer Net-a-Porter to bring the brand to the platform in the near future.