Destruct to Construct
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Aren’t we all used to living in the city? Take a look at the green and vivid nature being transformed into grey walls and glass curtains - all for the sake of urban development? Part of us has accepted such changes are inevitable in the progress of “civilization”, but we do miss fresh air and vibrant environment like the old times. The latest FASHIONALLY editorial puts fashion into the boundary between suburb and city, trying to interpret our feeling towards the destruction of nature in order to achieve construction of metropolis.

Titled “Destruct to Construct”, the editorial reflects similarities in fashion and urban transformations by featuring 2017 F/W collections of 10 Hong Kong fashion labels. The shoot was set on a coast embankment not far from the city, with models displaying outfits that encapsulate destructed and constructed detailing - with resemblances to nature, and contrasts to the construction site - brining awareness to the environmental influence brought by urban lifestyle.

The 10 fashion labels and young designers that participated in the editorial include DEMO., FromClothingOf, HANG, KA WA KEY, KENSON, KEVIN HO, KURT HO, Lapeewee, NECRO POON, and NELSONBLACKLE. Their 2018 S/S collections will be showcased in FASHIONALLY Collection #10 on 6 September at Grand Hall in the Hong Kong Convention and Exhibition Centre. Supporters of Hong Kong fashion would never want to miss it.

photographer: Tim Ho
styling: Syan Leung    styling assistant: Gilbert Chiu and Samson Ng
make-up & Hair: Lai Wan Gerund Cheung
production assistant: Nathan Wong
models: Alina R.@Style, Gena & Sonia P.@sun esee, Tristan & Orély Paeschuyzen
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