FOCUS
FOCUS
BEM is a womenswear & handbag brand founded in 2014. The aims to design a new kind of essential of romanticism and contemporary style. Each design collection includes elements of femininity and modernity. The clean and chic style elicits extraordinary glamour. With fine quality material and craftsmanship, each design piece is unique. In our perspective, ambition on fashion, creativity and international insights are equally important.
FOCUS
Bettie began her fashion designer career in the UK. After receiving her degree at University of the Arts London, Bettie worked for the fashion studio of Alexander McQueen and Giles Deacon, where she gained an insightful perception and hands-on experience of bespoke British tailoring. Bettie revels in the edgy juxtaposition of a forward-thinking fashion narrative and a meticulous attention to artisanship. Bettie is an eponymous fashion label that respects craftsmanship and sartorial traditions with an evocative expression of refined detailing. Bettie’s bespoke experience marks a creative nuance in formal tailoring with an emphasis on personalized particularities and dimensionalities through an adept use of self-created patterns for suit jacket linings. Bettie has been participated in Alexander McQueen SS09 Collection, her main focus in this collection were the pattern design. Her design of humming birds has been turned into the McQueen signature - Skull, this was one of her creation with McQueen.
FOCUS
Graduated in BA(Hons) Fashion Design from Nottingham Trent University. A person who love designs, challenges and performances.Now focus on own fashion accessories brand - Delus Props; which is a fashion accessories brand with the concept "Almost like genuine”.
