Having the skill transfer from his mother, not only did Seth Yeung grasp the skills of knitting and patching, but also developed a strong interest in stitching and a close attention to details. Having identified his own strength in knitwear and fur design, he participated in the YDC 2010 with his winning Party and Evening Wear collection “Spread”, an unconventional combination of luxury cashmere, fur and 3D hand beading. He then went on to study at London College of Fashion and got precious chances to collaborate with YSL, Yves Salomon and Roberto Cavalli. In 2012, he built his namesake label, a line of affordable fur and knitwear with a young and edgy touch, targeting forward thinking consumers who are keen to wear experimental design and do the mix and match on their own. Now his collection is on offer at Japan, Australia, Britain and Hong Kong. His upcoming collection at Hong Kong Fashion Week this July is a line of environmentally conscious knitwear denim imitating the washed and indigo effect. Inspired by the construction workers, it is a knitwear interpretation of woven texture featuring raw details.