Sonic Lam graduated from the Hong Kong Design Institute in 2012 and received a scholarship from the Hong Kong Design Centre to further his study at Birmingham City University in the UK. At YDC 2017, he won the first runner-up and was sponsored by Woolmark to go on a trip to Australia. He has worked as concert stylist for Cantopop singer Eason Chan and the Duo Band and been invited by Nike for a collaboration. He is now part of the Start from Zero collective, a team of happy workers in woodwork and street art.
SFZ & SON is the label designed by Lam for his team mates, who need functional, durable workwear with a lot of pockets to carry tools. The style is relaxed and American, but Lam has also added some local elements to reflect their unique culture and habits.