Bettie Jiang
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Founder and Head Designer
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FOCUS
BRAND
ABOUT PEOPLE
Bettie began her fashion designer career in the UK.
After receiving her degree at University of the Arts London, Bettie worked for the fashion studio of Alexander McQueen and Giles Deacon, where she gained an insightful perception and hands-on experience of bespoke British tailoring. Bettie revels in the edgy juxtaposition of a forward-thinking fashion narrative and a meticulous attention to artisanship.

Bettie is an eponymous fashion label that respects craftsmanship and sartorial traditions with an evocative expression of refined detailing. Bettie’s bespoke experience marks a creative nuance in formal tailoring with an emphasis on personalized particularities and dimensionalities through an adept use of self-created patterns for suit jacket linings.

Bettie has been participated in Alexander McQueen SS09 Collection, her main focus in this collection were the pattern design. Her design of humming birds has been turned into the McQueen signature - Skull, this was one of her creation with McQueen.

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