WHATEVER is an independent Hong Kong contemporary fashion designer label founded in 2014 by fashion designer Lun Li.
In 2008, designer Lun began a four years fashion design course in Hong Kong, where he studied all about the fashion design. The young designer soon proved to be a promising talent. In January 2012 he was one of the finalists of Hong Kong Young Fashion Designers’ Contest 2012, which was presented by Hong Kong Trade Development Council. After graduation, Lun began to work as a full time fashion designer in a Hong Kong famous select shop(LIGER) of in-house brand(OH MY GOD) from 2012 to 2014.
In 2014, Lun has launched his own label “WHATEVER”.
In order to let the people have a new attitude to life, designer LUN has been advocating incorporating sporty element and leisure life attitude into fashion. Moreover, the brand emphasizes wearability and originality. The design for every single piece is simple and practical to wear. LUN would like to bring out the originality by using innovative color, materials and design details. LUN is eager to strike a balance between the two design concepts.