Kay Li, a Hong Kong-born fashion designer, established her eponymous label in 2012 to create a line of clean and contemporary womenswear.
She was handpicked by the prestigious Not Just A Label, an online platform that support and nurture independent fashion designers, to participate in Origin Passion & Beliefs in 2015. She was also selected by Fashion Farm Foundation Hong Kong to present her AW15 collection in the Greenhouse project at TheHub. In 2014, her label was invited to showcase in the inaugural Fashion Week Middle East, which was held at the prestigious DIFC in Dubai.
The essence of the label is to produce innovative but wearable pieces that express and accentuate individuality. With her flair in textile design and background in technology, she creates original fabrics that fuses traditional craft with technology to complement her relaxed androgynous designs. Providing bespoke-quality finish and carefully selected luxurious fabrics, this young fashion label aims to capture the character and emotions of a distinctive woman.