Hera Cheung is attracted to knitwear and every design of it is highly anticipated, as the application of slightly different techniques and size of yarns in the product development are enough to offer freshness and surprise to the designer. After grabbing “My favourite YDC Design Award” in 2013 with her knitwear collection “Artificial Invade”, Hera Cheung began to hatch a plan of building a private brand of luxury knitwear featuring multi-yarns, as this category of apparel is gaining popularity in any season. A line of one-of-the-kind hand knitted accessories will also be part of her upcoming collections. At the July edition of Hong Kong Fashion Week 2013, Hera's collection will be on stage. She looks to make inroads into Hong Kong, European and American markets.