i-am-chen strives to combine knitting technology and fashion, using unconventional yarns to challenge and reinterpret the definition of knitwear, especially that of "fluffy" garment. i-am-chen aims to minimize handcraft and to achieve mass production of complex and intricate knitwear. i-am-chen does not play with deep design philosophy, but simply tries to deliver the fun and lighthearted emotions with its simple, smart and playful design bolstered by masterful color combinations.