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  • SFZ & SON
    SFZ & SON
    Sonic Lam

    FOCUS

    Menswear / Womenswear

    Sonic Lam graduated from the Hong Kong Design Institute in 2012 and received a scholarship from the Hong Kong Design Centre to further his study at Birmingham City University in the UK. At YDC 2017, he won the first runner-up and was sponsored by Woolmark to go on a trip to Australia. He has worked as concert stylist for Cantopop singer Eason Chan and the Duo Band and been invited by Nike for a collaboration. He is now part of the Start from Zero collective, a team of happy workers in woodwork and street art. SFZ & SON is the label designed by Lam for his team mates, who need functional, durable workwear with a lot of pockets to carry tools. The style is relaxed and American, but Lam has also added some local elements to reflect their unique culture and habits.


  • SHERMAN KWAN
    SHERMAN KWAN
    Sherman Kwan

    FOCUS

    Womenswear

    “SHERMAN KWAN” is a local designer label created in Hong Kong 2015. It features concept from experimental to fashion design.


  • SHIGO
    SHIGO
    shigo

    FOCUS

    Menswear / Womenswear

    Established in 2014, launched by two young fahion designer from Hong Kong, DAVE CHENG & KIWIB WONG. SHIGO remix urban clothing by fusing modern-day technology into contemporary wears. SHIGO crave for aliened area in search for unconventional method of construction to enhance contemporary garments.


  • ShineYan
    ShineYan
    ShineYan Lai

    FOCUS

    Accessories / Womenswear

    - Fashion with Art inspiration - Eye ball accessories with power .


  • SILENTSIREN.
    SILENTSIREN.
    Cat Chau

    FOCUS

    Menswear / Womenswear

    CAT grew up in a fashion & garment family. From her grandparents, parents, to uncles & cousins are all working in industry that is closely linked with fashion and design. In her childhood, when others are playing with dolls, Cat was drawing her own designs on a sketching book. She is dreaming to set up her own bridal dress shop since seven years old. Soon after CAT got her Fashion degree, she was building up herself by working in several famous local fashion brands, include it apparels limited., She never forget her childhood dream, after further studying in Europe, she began to set up a personal wedding brand- SilentSiren. Her concept bridal shop was opened in Spring 2014, from gowns to evening dresses, all marked with her own vintage signature style, stylish yet elegant. Every bride is precious and should be cherished. You should able to find your dream wedding dress at Silent Siren.


  • SKETCHAROUND
    SKETCHAROUND
    SketchAround

    FOCUS

    Menswear / Womenswear

    SKETCHΔROUND was found 2013 by two Hong Kong fashion designers. A brand focused on study on iconography, unisex tailoring and a purity of form, challenging conventions of normal practice by using mixture of various innovative materials to create something relaxed yet chic and distinctive. We offer a "timeless modern simple" on a foundation of simplicity pairing with a formula of unisex silhouette for both contemporary women and men who want unusual design in high wearability and also fine quality. The label always values two spirits of ORIGINALITY SURPASS GENDER [ ] and SIMPLICITY COMPACTED WITH DELICACY, which have been highly supported by local and foreign fashionistas, bloggers as well as artist such like Eason Chan, Hins Cheung, Eric Kwok, Robynn & Kendy, Shino Lin. At the present, three collections are launched at eight select shops and online shops in both Hong Kong and Taiwan.


  • Story.c
    Story.c
    Chiu Chan

    FOCUS

    Womenswear

    Translating menswear details into high end womens street-wear fashion in minimal, refined and subtly distinctive way, Story.c is a new cutting edge fashion brand based in Hong Kong. The womenswear offerings present a range of modernized apparels with precise details, seasonal colours, urban elements and unexpected proportions. “Past is continuous inspirations of now and future” – Inspired by different eras of fashion, Story.c designer advanced the details and fabrication for neoteric ladies. The exceptional aesthetic view of Story.c aims to provide style to all women who own unique and bold characters. Telling the story of your own is the core value of the brand.


  • SUN=SEN
    SUN=SEN
    SUN LAM

    FOCUS

    Womenswear

    Sun has been chosen as a finalist in the iD Dunedin International Emerging Designer Award 2016. She has been influenced by her parents' different cultural background, her designs are always filled with such unexpected and weird pairings... it is fun to put unexpected things together. In SUN=SEN, it is believed that every styling and design has its own stories and spirits inside, that's what's really going to make them look like they're ready to rock the world. The label combines an appreciation of craft and hand-work with a contradicted use of techonology to create an unexpected design effect. Cloths of SUN=SEN will never be just 2D, there must be some texture in every garment. SUN=SEN is designed for girls seeking uniquesness and surprise from everyday daily wear. Aesthetic and fun design is the fundamental concept of the label. The label is designed and inspired from social, political and psychological angles, cloths are designed in an angle of the quote of "Why so serious?". SUN=SEN fashion is not just art, SUN=SEN fashion is also a story. This is the SUN=SEN designing concept. The label also supports traditional craftworks in Asia and aims to bring craftmanship into high street fashion.

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