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  • OBLIVION
    OBLIVION
    Grace Tong

    FOCUS

    Womenswear

    OBLIVION is an independent brand focus to create on fashion accessories and sculptures. The creation and production of products was all managed by two founders. We trying to fuse the art elements into fashion accessories and let people become a part of the art and improve the ornamental value of fashion. We are not in favor of formulaic mass production. We persist to produce every product and every detail by our own hands and hope the products can have a sophisticated and unique that compared to haute couture. We have spent a few years to study the leather stitching and sculptural technique. The fusion of sculpture and fashion accessories was hoping to develop more new elements in the inherent boundaries and explore more possibilities by the innovative and independent thoughts, this is the faith we always insisted. We hope to spread this faith out through the products, so that the crafts technology can be preach out and hope the users can live out their personal style by the products.


  • OLIVIA COUTURE
    OLIVIA COUTURE
    Olivia Yip

    FOCUS

    Womenswear

    The story of Olivia Couture began in Saint-Germain-des-Prés in Paris, when Olivia Yip, the curator and tailor of the brand’s masterpieces, just got married and was looking for her own wedding gown. There, she was intrigued for the first time by the art of dressmaking in a petite boutique. Unlike what she saw in Hong Kong, the boutique had their source of clothing that made the dresses special. The shopkeeper met their customers in person to ensure each dress is tailor-made and hence fits the customer the best. Olivia was fascinated and decided to bring this concept to Hong Kong. Olivia had a graphic design background, but this did not limit her passion for dressmaking. Instead, this turned into her advantage as she strived to realise her dream to pursue elegance in fashion. Returning to Hong Kong, Olivia started to learn dressmaking from a retired couple experienced in running clothing workshops, where she acquired an Asian flavour in her design. She also started to share the passion with her best friends by making their wedding gowns. To ensure the dresses are made for the one who wears it, Olivia is involved in every process of the production – meetings, paper drafts, tailoring and so on. As the word spreads and Olivia started to get more requests for her tailor-made dresses, she decided to have her very own couture where she can invite her customers to have a taste of the Saint-Germain experience the one Olivia had 17 years ago. With a tranquil environment filled with petite boutiques, Yiu Wa Street became where Olivia continued her pursuit for the elegance and happiness in dressmaking. The Olivia Couture experience started at meeting with Olivia, when Olivia would suggest the types of dresses that suit the customer according to her body figure. It follows the choice of the right cloth, a sketch of the desired dress and the production of a dress sample. Olivia would then meet the customer again to try on the sample and make amendments. Finally, the ideal dress, which consists of six to seven layers of cloth imported from top-tier manufacturers in France and Italy, is produced and picked up by the customer. The couture experience by Olivia is associated with her road to a professional designer and tailor in Paris and Hong Kong. Fine customers in Olivia Couture celebrate the uniqueness of the Saint-Germain story reinterpreted in the international fashion hub of Asia.


  • once a day
    once a day

    FOCUS

    Menswear

    Once a day Is the lifestyle brand for us who aren’t defined by what we wear, drink, or do. It’s for us who are defined by the moments we seize. Under the creative direction of Karin Lundholm, sophisticated minimalism, bold decisions, and perfect cuts come together to form once a day.


  • oplus2
    oplus2
    Otto Tang

    FOCUS

    Womenswear

    I Create therefore Iam Otto Tang holds a BTEC Higher National Diploma in Fashion Design issued in 2000 from the University of Saiford,and (BA) Hons Fashion Design issued in 2009 from University of Huddersfield. A prolific young practitioner of fashion design, Tang has participated in numerous fashion contests, and holds the notable distinction of winning outright the Young Designers Contest (Ten Best Collection), organised by the Hong Kong Trade Development Council in 2003 the Hong Kong New Collection Award (Overall Winner) organised by the Hong Kong Trade Development Council in 2005. The winner of Young Designer Talent Award 2007 organised by Hong Kong Design Center. Almost immediately after graduating, Tang joined veteran fashion designer Lu Lu Cheung to develop and apply skills in fashion design. In his current capacity as Chief fashion designer, Tang has helped to create numerous acclaimed collections under the Lu Lu Cheung label, including several spring/summer and fall/winter collections from recent years

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