Project 7 / Project G
YLYstudio picks its theme every season using a letter from the alphabet. For its seventh season, the letter is G, and the word chosen is “Genuineness”. The collection seeks to ask: “How genuine are we as individuals in today’s world?” On social media, where people post for likes and always want to appear as activists, there is always a question of genuineness. This collection goes back to basics, using cotton and denim mixed with the brand’s signature mesh and embroidery. This time, there are big sequences of embroidery spelling out words including “love”, “hate” and “honesty” rather than abstract images.