WHY continues the modern ethnic style of the previous season, with a focus on Japanese and Chinese ethnic clothing. The traditional tailoring is modernised by emphasising the collar and lapel and incorporated into everyday clothing pieces. The new collection features different types of fabrics such as velvet, jacquard, and knitted fabrics to create a low-key luxurious feel. The main colour scheme remains the brand’s signature style, with earthy tones mixed with black, white, and grey. The tailoring and pairing of the garments use the brand’s expertise in trapezoid and rectangular shapes, as well as layering to create a multi-dimensional effect. The modern retro ethnic style is perfectly suitable for Hong Kong, a cosmopolitan city where different cultures come together.

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