COLLECTION
DEMO
FW18
I AM A BOY
Inspired by the 1940s and 1950s, DEMO does not shy away from portraying a softer masculinity and adding new elements such as waterproof fabrics and bold colour blocking to give the classics a new twist. Iconic looks were recreated in a playful manner, and juxtaposing an old school gentlemen’s club with 21st century boyish pursuits offered up a titillating mismatch.
