FASHIONALLY launched its first "PHYGITAL SHOW", allowing global audiences to enjoy the live performance featuring the Spring/Summer 2021 collections of 9 up-and-coming Hong Kong fashion designers and witness the era of digital fashion!FASHIONALLY’s show at CENTRESTAGE has provided a platform for emerging Hong Kong talents to showcase their creativity to the local community and beyond. The FASHIONALLY Collection #15 pointed at a bright future for the city’s next generation, who played with vivid colours, tailoring and layered looks for next season.YMDHSS21 Collection: “New Age”This Zen-like futuristic streetwear collection envisages the end of the world. The young generation has created their own culture and arts by turning old symbolisms and religions into their own. In addition to prints and embroidery, Lee has experimented with tie-dye this season to create unusually distinct patterns. There is often more than one way to wear an item because resource...

In a world overrun with unprecedented challenges, creativity and youthful enthusiasm are more needed than ever to bring shine light on new possibilities. Hong Kong Young Fashion Designers’ Contest (YDC) 2020 debuted the first ever digital edition on 19 September to provide the flagship platform for the local young talents to showcase their collections and share design visions.Online fashion show is a new medium that allows judges and global audiences to perceive the collections in a different setting other than a traditional catwalk. Out of 14 finalists, four winners were chosen to receive five awards by the panel of judges comprising industry professionals. With a balance of womenswear and menswear, from streetwear to edgier pieces, these designers together staged a spectacular showcase of the level of talents Hong Kong has to offer.Visually and conceptually, the designers found inspirations from a diverse range of topics. From a personal memory, to social and environm...

In a world overrun with unprecedented challenges, creativity and youthful enthusiasm are more needed than ever to bring shine light on new possibilities. YDC has made significant changes this year - the first ever "Phygital" edition continues to provide the flagship platform for the local young talents to showcase their collections and share design visions to the world.To record this milestone of YDC and 14 YDC 2020 finalists, we proudly launch the first digital issue of show programme and sincerely invite you to witness the momentous edition of YDC.> Download Now...