FASHIONALLY - Stylish Crowd Ruling Haven Street for A Night

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2017.06.10

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It was a reportedly hot night at Haven Street, Causeway Bay on the evening of 9 June thanks to the inaugural [Can3Heoi1]@FASHIONALLY.com x WAGAMAMA PLAYGROUND Pop-up Store. To celebrate the WAGAMAMA PLAYGROUND pop-up store with 10 local designer brands, FASHIONALLY joined hands with specialty shops in Haven Street for the one-night-only event. More than150 celebrities and fashionistas participated to show their support for Hong Kong designer brands.

Circus performing units, such as clowns, mime artists, stilt-walkers and artists in monster costume, paraded in Causeway Bay from Hysan Place. They put on humorous acts on the way to invite fashionistas to Haven Street. Participants who received hand stamps from the clowns were offered numerous shopping, gourmet and make-over experiences. They enjoyed 15 per cent off on purchases of the 10 local designer brands at WAGAMAMA PLAYGROUND, and special offers on gourmet and products in six specialty stores in Haven Street, namely Still House, GoodDay Cafe, Cafe R&C, SHARI SHARI Kakigori House and Mammy Pancake.

In addition to apparel, NARS makeover corners were set up for men and women at Handsome Factory and 33 Cafe respectively. Some male guests enjoyed a quick hair styling, while others went for a cheeky circus-style moustache. The ladies embraced the circus mood by heading to 33 Cafe for a clown face makeover.

“It’s so refreshing to celebrate Hong Kong fashion by having fun in this event!” said top Hong Kong model Angie Ng. She came to support [Can3Heoi1], and told us her personal favourite in the pop-up store were DEMO. and SKETCHAROUND. Actress/model Evelyn Choi, wearing items from kenaxleung’s SS17 collection, was taking pictures with her friends in front of a light bulb prop set alongside the circus performers.

Stylist Chloe Mak also showed her appreciation for the event, “Young people in Hong Kong love two things – fun and shopping for clothes. This event is a magical blend of the two. There are so many top-notch designer brands from Hong Kong, who possess world-class perspective and quality. As a stylist I’m really happy to work with these brands, as they are so full of surprises.”

Model Angie Ng

If you missed out on the night’s celebrations you can still visit the pop-up store at WAGAMAMA PLAYGROUND from now on until 21 June and shop for the latest collections from ten local designer brands.

The line-up includes WAGAMAMA PLAYGROUND, YEUNG CHIN, Phenotypsetter, NECRO POON, FromClothingOf, DEMO., KENSON, SKETCHAROUND, Lapeewee and kenaxleung. Members of WAGAMAMA PLAYGROUND will enjoy 15 per cent off on any purchase, or a 20 per cent off on a purchase of two or more items. Non-members will also get a 15 per cent discount upon purchase of two or more items. Shoppers will get a chance to receive a “Cecilia Ma for FASHIONALLY” party clutch worth HK$2,320!

FASHIONALLY.com x WAGAMAMA PLAYGROUND Pop-up Store

Venue: 29 Haven Street, Causeway Bay

Date: From Thursday 8 June to Wednesday 21 June

Opening Hours: Monday to Sunday, 4pm-10pm.

KEYWORDS

DEMO. / FromClothingOf / KenaxLeung / KENSON / LaPeewee / NecroPoon / Phenotypsetter / Pop-upStore / Sketcharound / WagamamaPlayground / YEUNGCHIN