HIGHLIGHT
Ontimeshow showcases the best of Hong Kong fashion
HOMEHIGHLIGHT ▸ Ontimeshow showcases the best of Hong Kong fashion
2017.04.13

Fashion Hong Kong, a series of international promotional events organised by the HKTDC, teamed up with 24 local design labels to present their Autumn/Winter 2017 collections at influential fashion event Ontimeshow for Shanghai Fashion Week.
 
Held at Shanghai Art West Bund from 8-10 April, Ontimeshow is a popular fashion event for up-and-coming designer labels in Asia. The event included eight Styling Wardrobe sessions from labels including Loom Loop, whose theme was Sustainable East Meets West fashion. There were also fashion presentation events on “Fashion Hong Kong Day” (9 April) from two Hong Kong design labels, The World is Your Oyster and Maison Vermillion.

Founded in 2014 by Calvin Chan and Joyce Kun,THE WORLD IS YOUR OYSTER mixes formal tailoring with streetwear elements; typical pieces include colourblock trench coats, asymmetrical twill blazers and tie waist woven stripe shorts. It showcased its Autumn/Winter collection, “What You Were”, which featured windbreaker checked shirts and statistic report T-shirts at the presentation.
 
THE WORLD IS YOUR OYSTER’s debut Autumn/Winter collection was stocked by luxury boutique Joyce, and after Lane Crawford selected the brand as winner of its Next New programme it also gained another prominent retail supporter.
 
The brand additionally gained the attention of American shoppers after reaching the racks of US store Opening Ceremony, which is renowned for stocking the best up-and-coming fashion labels globally.
 
The other presentation by Fashion Hong Kong at Shanghai Fashion Week was held by womenswear label Maison Vermillion. Launched in 2016 by Dora Chu, the designer worked for Alexander McQueen, Jenny Packham and Vivienne Tam before setting up on her own. The Autumn/Winter collection, Eternal Empress, was inspired by the designer’s visit to Scotland and features high collars, ruffles and trims, with delicate lace cleverly contrasted with sumptuous velvet and crepe de chine.
 
Other designers showcasing their Autumn/Winter 2017 collections at Ontimeshow were several ex-winners and finalists of the Young Fashion Designer’s Contest (YDC), including edgy streetwear designer Mountain Yam of 112 mountainyam, who presented his “Kaleidoscopic Wonderland” collection, a colourful burst of electric reds and blues with Rorschach-like patterns on coats, leggings and jumpers.
 
Also making an impression were Jessica Lau and Walter Kwong of Blind by JW, whose lush floral prints were seen on brocade dresses, overcoats and jackets in its “Blossoming Winter” collection.
 
More YDC alumni were Jane Ng of Phenotypsetter, whose latest collection “Cloudy Swordsman” plays with volume and light, sheer materials with highlights including a shirt with suspenders and corset paired with a balloon skirt. Yeung Chin’s “Breaking the Rules” collection, meanwhile, comprised bold, provocative outerwear and asymmetrical silhouettes to live up to its name.
 
 
 
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