Tastemaker Kapok launched collection using Techpacker
Founded by Frenchman Arnault Castel in 2006, Kapok is a now an internationally respected brand for its authentic take on design and curation of indie brands from Hong Kong and beyond. With stores in Hong Kong, Singapore and Taiwan, Kapok took a step forward and established its own collection of clothing “Future Classics” last July.
With team members based in different locations, communication could be difficult. This was where Techpacker came in. Techpacker played an important role in their collaboration and made communication easy. Kapok CEO Arnault Castel said: ”I was worried in the beginning if the factory would adopt this new technology, but they loved it. They preferred to use Techpacker as the communication was very clear and smooth.”
Castel also found that the production process became more efficient and there were fewer modifications than expected because designers were able to control product development easily. “The first round of samples was almost perfect. We had to modify some fabrics but otherwise they were almost ready to go into production."
Techpacker’s versatility was proven again when it was used to power a design contest run by Kapok. Tackpacker provided the platform for contestants to show their detailed ideas to the contest jury in a professional manner. From mood boards to the proportion and dimension of each garment, the platform allowed Kapok to better grasp the idea behind each design and assess its wearability and marketability.
Contestants have commended the user-friendliness of Tackpacker. Janet Wong, a fashion design student from SCAD
Hong Kong and the winner of the contest, said: "Techpacker organises my information very well. It’s easy to understand and follow. I could simply download the PDF files after filling in all the info."
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