COLLECTION CONCEPT
EXPAND & CONTRACT
Expansion and contraction can happen at the same time. Fabric expands and contracts to create volume, layers and space, as well as causing wear and tear.
BRAND & DESIGNER INFO
Mountain Yam was honoured with the “40 under 40 Recognising High-Flying Design Talents of Today & Tomorrow” award presented by Perspective Magazine in 2014, before receiving the Dynamic Style Icon Award from Jessica Code Magazine in 2015, and the Hong Kong Designer Award from Jessica Magazine in 2016. His label, 112 mountainyam, represents his idea of a sophisticated, independent woman’s wardrobe. Combining sportswear and party wear elements, the brand focuses on functionality and detailing. Since 2012, 112 mountainyam has been regularly featured at Hong Kong Fashion Week as well as similar events in Paris, the Netherlands, Taiwan, Beijing and Shanghai.
COLLECTION CONCEPT
Be The Real Me
Everyone has many “faces”. We often hide our real selves for self-protection. As time goes by, we will lose our true selves. Perhaps we had better take off our masks and show our true selves once more.
BRAND & DESIGNER INFO
Kevin Ho graduated from the London College of Fashion, majoring in womenswear. He won in the Party & Eveningwear Category of the Hong Kong Young Designers Contest (YDC) in 2015 for his debut collection “The Crossing”. In 2016, he was invited by PARCO of Japan to take part in the Asia Fashion Collection show held during Tokyo Fashion Week and New York Fashion Week. Launched in 2015, his eponymous label KEVIN HO seeks to express sophistication, individuality and modernity through designs fused with a sense of power and delicacy, creating statement pieces that combine a structural silhouette and distinctive textiles. The unusual design and workmanship deliver a cutting edge aesthetic.
COLLECTION CONCEPT
Oner
[Meaning: A remarkable person]
Drawing inspiration from Cubism art, Kevin Ho’s seasonal collection features geometric lines and a 3D design, together with a mix of colours, materials, stitching detail and unusual cutting that together make the pieces remarkable.
BRAND & DESIGNER INFO
Experienced designer Yeung Chin was the Chief Designer for G2000 before starting his own business. He has designed costumes for the City Contemporary Dance Company, and exhibited at the Cheer’s Exhibition held at OXO Tower in London, Asia Society Hong Kong and the Hong Kong Heritage Museum. He is now a guest lecturer at the Hong Kong Design Institute, and has opened his own concept store at PMQ. His eponymous label YEUNG CHIN is all about challenging conventional aesthetics. He uses art and find new ways to like dance moves to create fashion. Films and sculptures will provide inspiration for his future designs.
COLLECTION CONCEPT
ROCK GEISHA
Reinvent Japanese culture and the Kimono. Explore new fashion ideas with inspiration from the kimono.
BRAND & DESIGNER INFO
Shirley Wong was a costume designer for television and film. In 2015 she established her own label with the aim of breaking up the conventional idea about women’s fashion and aesthetics. The name “FromClothingOf” comes from “Exlibris”, meaning “from library of”, i.e. my book. This refers to women claiming the right on how they dress. While minimalist and monotone at first glance, the pieces are meticulously tailored and structured, characterised by layering and fine details that bring out a powerful yet feminine style.
COLLECTION CONCEPT
less is more
“Once you have found your value, you realise you don’t need too many things.”
The inspiration for this season came when the designer came upon an article about French people needing only a 10-item wardrobe. If that’s the case, how do you create value for each item?
This collection is about exploring the value of the brand through its relationship with the designer. Based on the designer’s past work experience, she infuses details and character from Chinese clothing into the brand. Interestingly, the Chinese dress almost always comes from the same pattern but styling and mix-n-match can make a big difference. So in fact, we really only need 10 items in our wardrobe.
