HOMEHIGHLIGHT ▸ Fashion Hong Kong Featured at Ontimeshow
2018.05.11

Fashion Hong Kong once again joined hands with 25 ready-to-wear and fashion accessories designer labels to present their latest designs and styles at Ontimeshow, held during Shanghai Fashion Week (29 March to 1 April 2018).

The Fashion Hong Kong Catwalk Show on 29 March (Day One - Ontimeshow) featured four designer labels - DEMO., LOOM LOOP, SUN=SEN and YEUNG CHIN and their fashion attitudes - contemporary x classics, playful, funky and aesthetic. The Catwalk Show were attended by more than 240 journalists, buyers and fashion enthusiasts. Overwhelming responses were received from the media such as Xinhuanet, Rayli Lady, Grazia, and KOLs Miss Mi and A Qiu Qiu.

DEMO.

Among the Hong Kong designer labels participating in Ontimeshow this season, Chailie Ho, LOOM LOOP and MEIKING NG were featured at the catwalk stage of New York Fashion Week and Tokyo Fashion Week; whilst a o g p, Absolute Vintage, and POMCH are some of the brands having their studios at PMQ. Other participants included up-and-coming designer labels that bring fresh ideas like AR interactive design and fashion technology to the fashion scene. The campaign successfully curated the showcase of a variety of men and women’s ready-to-wear designs, handbags, eyewear, earrings and scarves for a total look. It is also noteworthy that Cecilia Ma was invited by L’Oreal Group for exclusive crossover promotion.

During Shanghai Fashion Week, the designers’ latest collections were also displayed at the pop-up display “Fashion Hong Kong Infinite Design Zone” at Xintiandi Shopping Mall, where fashion lovers could scan the QR code and contact the designers for sales and business enquiries at once.

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