Dream Big, Shop Small - FASHIONALLY x WAGAMAMA PLAYGROUND Pop-up store
It’s hard to find a dreamer in Hong Kong, and even more difficult to find those who have actually made their dreams come true. Married designer duo Kee and Mike realised their ambitions after opening their first boutique, WAGAMAMA PLAYGROUND
, in Tsim Sha Tsui 15 years ago. They relocated to Haven Street in Causeway Bay two and a half years back for a change of scene.
From 8-21 June, FASHIONALLY.com and WAGAMAMA PLAYGROUND will present 9 local designer brands at its pop-up store to showcase their latest collections.
“WAGAMAMA” in Japanese means “self-centred” and their work encapsulates playfulness with an artistic sensibility that goes beyond the trend. Dedicated to bring uniqueness to people who enjoy life, the designer duo channel fun and inspiration from everyday life into their work, which comprises menswear, womenswear, kidswear, shoes and handbags.
Kee still remembers the time when they relocated to Haven Street, when a majority of the neighbourhood was occupied by car garages. Gradually, fashion boutiques, salons and cafes moved in and the street began to attract some of the city’s most hip residents.
Regulars aside, WAGAMAMA PLAYGROUND also pick up custom from foodies in the neighbourhood to sample local delicacies. Thanks to media coverage and features in travel magazines, tourists from Singapore, Malaysia and Taiwan also frequent WAGAMAMA PLAYGROUND.