Despite how online shopping and fast fashion make it easy to keep up with the latest trends, it is also easier to bump into your fashion “twin” if you only buy from major outlets. It’s time to go for local design and special fashion boutiques and create your unique style, like the following five stylish boutiques on
#hkfashionmap with FASHIONALLY.
AMENPAPA
Established in 2007,
AMENPAPA’s collections feature stories and quotes from the Bible. The brand not only sells apparel, but builds a connection between the 2,000-year-old classic and the modern world. Co-founder Leo Chan believes local design has a profound impact. “Look at creative capitals such as New York, London and Paris, you will realise that art and creativity reflect a city’s history and culture. As a member of the city, we must promote local design, as it also spurs the economy and tourism.” Apart from the three shops in Hong Kong, the brand also has stockists in North America and several cities in Asia, such as Galeries Lafayette Beijing, Parkson Malaysia, TANGS in Singapore, Lotte Department Store in Seoul, as well as Isetan Tokyo. Recognising the potential of e-commerce, the founders spent six months researching before appointing an e-commerce specialist in San Francisco to fully revamp its e-shop.
Flagship store: 206, Silvercord Centre, 30 Canton Road, Tsim Sha Tsui
AMENPAPA, Flagship store in Tsim Sha Tsui