SUN=SEN
DESIGNER NAME
SUN LAM
FOCUS
FOCUS
ABOUT BRAND
Sun has been chosen as a finalist in the iD Dunedin International Emerging Designer Award 2016. She has been influenced by her parents' different cultural background, her designs are always filled with such unexpected and weird pairings... it is fun to put unexpected things together. In SUN=SEN, it is believed that every styling and design has its own stories and spirits inside, that's what's really going to make them look like they're ready to rock the world. The label combines an appreciation of craft and hand-work with a contradicted use of techonology to create an unexpected design effect. Cloths of SUN=SEN will never be just 2D, there must be some texture in every garment. SUN=SEN is designed for girls seeking uniquesness and surprise from everyday daily wear. Aesthetic and fun design is the fundamental concept of the label. The label is designed and inspired from social, political and psychological angles, cloths are designed in an angle of the quote of "Why so serious?". SUN=SEN fashion is not just art, SUN=SEN fashion is also a story. This is the SUN=SEN designing concept. The label also supports traditional craftworks in Asia and aims to bring craftmanship into high street fashion.
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