Four Young Hong Kong Fashion Brands Go To Tokyo
Tokyo has always been one of Asia’s fashion hubs and the place to be for emerging designers. To pay tribute to Japan’s influence on sartorial style, Comme des Garcons founder Rei Kawakubo, the legendary Tokyo-born designer was the theme of this year’s Met Gala and the Metropolitan Museum of Art’s annual Costume Institute exhibition.   Last October, the Hong Kong Trade Development Council featured local designers in Fashion Hong Kong at Tokyo Fashion Week, which were warmly received from buyers in Japan. Following the event, buyers from Laforet Harajuku and Destination Tokyo invited four emerging Hong Kong fashion brands – LOOM LOOP, KENSON, Blind by JW and MASE –  to a pop-up trade show from 8-18 May.   Laforet Harajuku selected LOOM LOOP, Kenson and Blind by JW to join the pop-up. Utilising Canton silk and eco-friendly materials, LOOM LOOP’s latest collection showcases a colo...
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Basic instincts - id
id, an emerging label founded by Julio Ng and Cyrus Wong, wants to present a view of fashion that is pure and innocent.   Established in 2016, id has already made considerable strides on the international runway, having been selected by the Fashion Farm Foundation to present in a group show featuring Hong Kong designers during Paris Fashion Week for the past two seasons.   The label takes its name from a psychoanalysis term representing the most basic part of the human psyche. “Just like the id, we want our clothes to be free from societal constraints and the influence of the ego and superego. It is about the most basic human needs and attractions,” says Ng.   Theirs is a childlike approach to design. It’s all about the enjoyment of clothing. You will not see too much technology being used, but a focus on cutting and fabrics.Cyrus and Julio, graduates of Central St. Martins and London College of Fashion respectively, also take pride in their Hong ...
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Hong Kong Emerging Designer Brands Shine in Shanghai
As fashion houses and labels present their Autumn/Winter collections, it’s a busy period for the industry globally. Fashion Week in Asia’s style capitals have shown impressive results recently, and Shanghai Fashion Week (SFW) in particular has promoted many emerging Asian designers and captured the imagination of Chinese fashion buyers and the media alike. During A/W17 Shanghai Fashion Week (7-14 April), show organisers and retailers invited edgy young designers to present their latest collections in the official line-up and other trade shows to discover emerging talents in Hong Kong.     LABELHOOD at Shanghai Fashion Week KA WA KEY, founded by Key Chow and Jarno Leppanen, was invited to participate in an exhibition on GQ China Day (10 April) at LABELHOOD, and presented an inaugural collection that ...
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Ontimeshow showcases the best of Hong Kong fashion
Fashion Hong Kong, a series of international promotional events organised by the HKTDC, teamed up with 24 local design labels to present their Autumn/Winter 2017 collections at influential fashion event Ontimeshow for Shanghai Fashion Week.   Held at Shanghai Art West Bund from 8-10 April, Ontimeshow is a popular fashion event for up-and-coming designer labels in Asia. The event included eight Styling Wardrobe sessions from labels including Loom Loop, whose theme was Sustainable East Meets West fashion. There were also fashion presentation events on “Fashion Hong Kong Day” (9 April) from two Hong Kong design labels, The World is Your Oyster and Maison Vermillion.Founded in 2014 by Calvin Chan and Joyce Kun,THE WORLD IS YOUR OYSTER mixes formal tailoring with streetwear elements; typical pieces include colourblock trench coats, asymmetrical twill blazers and tie waist woven stripe shorts. It showcased its Autumn/Winter collection, “What You Were”, whi...
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The learning curve
Graduating from the Hong Kong Polytechnic University with a BA in Knitwear Design and Technology in 2014, designer Kenneth Cheung loves to experiment with new textiles and technology in his collections. His label KHOCHEUNG, debuted in 2014 for a collaboration with JOYCE Boutique, Machine-A and SHOWstudio but later took a hiatus. A new KHOCHEUNG collection is currently in development and will be launched for this year’s Autumn/Winter season.“I like to come up with new forms and textures, and knitwear allows me more room for experimentation in this regard. It is easier to control in production and it also fascinates me to see how one thread can lead to so many different textures depending on how you handle it,” says Cheung. His upcoming collection will be a continuation of what he’s been doing since YDC 2016 –experimenting with different embroidery and patchwork techniques on basic wool suiting fabrics, and giving the finished garments a sportswear twist.As ...
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by Giorgio Arman
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