Kick-start your style startup (Part 1)
In the first of this two-part series, FASHIONALLY will explore two incubator schemes for designers that aim to help aspiring designers get their businesses off the ground in the city. Establishing a base Hong Kong Design Centre’s Design Incubation Programme (DIP III) is an initiative supported by the HKSAR government through CreateHK. It aims to help design startups overcome obstacles as they establish their business and market their brand. DIP III is now housed in two separate premises. DIP CITA Centre, which debuted this April in Kowloon, welcomes all design practices but in particular fashion designers as the centre is equipped with facilities especially for them. Opened last year, DIP Wong Chuk Hang Centre is geared towards a more diverse range of design disciplines. Incubatees accepted by DIP III will receive free rental for office premises for the first year and discounted rental for the second year. During this time, they are entitled to a ready-to-use office of up...
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Kickstart your style startup (Part 2)
  In a world saturated with advertising messages, it is increasingly hard for any new brands to make a meaningful expression on the minds of potential customers. For a fashion startup, this could mean a substantial marketing budget that is beyond their reach. However, there are alternate ways to help put your name out there on the scene. Entering a competition has become a popular path for designers who want to accelerate the growth of their brand.   Hong Kong Young Design Talent Award (HKYDTA) Organised by the Hong Kong Design Centre (HKDC), the HKYDTA aims to cultivate up-and-coming designers and design graduates of different disciplines. Apparel and accessory design is one of the award categories.   With a number of awards up for grabs, the HKYDTA judges current design practitioners and graduates separately. It allows the awardees to further develop their craft through sponsored overseas work attachments or study, in addition to gaining publicity and exposure fr...
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Manage design and communication on standardised platform
Techpacker, an online platform that visualises the supply chain, accelerate production and allow for better quality control, is offering designers a 7-day free trial.In the past, Fashionally did a feature story on Hong Kong startup Techpacker. Now less than 3 years since its launch, this product management platform has attracted over 15,000 fashion companies managing over 200,000 styles, and the numbers are rapidly growing. Many familiar brand names are now on board Techpacker.These include renowned Hong Kong lifestyle shop Kapok. The company has taken advantage of Techpacker for the unprecedented ease it offers when it comes to managing communication between designers and their associates. Designers from major brands like Nike and Ralph Lauren have also been drawn to Techpacker's international community for sharing of ideas.This open-sourced platform speeds up the product development cycle by offering a highly visual interface that turns a design concept into a precise blueprint for t...
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Four Young Hong Kong Fashion Brands Go To Tokyo
Tokyo has always been one of Asia’s fashion hubs and the place to be for emerging designers. To pay tribute to Japan’s influence on sartorial style, Comme des Garcons founder Rei Kawakubo, the legendary Tokyo-born designer was the theme of this year’s Met Gala and the Metropolitan Museum of Art’s annual Costume Institute exhibition.   Last October, the Hong Kong Trade Development Council featured local designers in Fashion Hong Kong at Tokyo Fashion Week, which were warmly received from buyers in Japan. Following the event, buyers from Laforet Harajuku and Destination Tokyo invited four emerging Hong Kong fashion brands – LOOM LOOP, KENSON, Blind by JW and MASE –  to a pop-up trade show from 8-18 May.   Laforet Harajuku selected LOOM LOOP, Kenson and Blind by JW to join the pop-up. Utilising Canton silk and eco-friendly materials, LOOM LOOP’s latest collection showcases a colo...
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Basic instincts - id
id, an emerging label founded by Julio Ng and Cyrus Wong, wants to present a view of fashion that is pure and innocent.   Established in 2016, id has already made considerable strides on the international runway, having been selected by the Fashion Farm Foundation to present in a group show featuring Hong Kong designers during Paris Fashion Week for the past two seasons.   The label takes its name from a psychoanalysis term representing the most basic part of the human psyche. “Just like the id, we want our clothes to be free from societal constraints and the influence of the ego and superego. It is about the most basic human needs and attractions,” says Ng.   Theirs is a childlike approach to design. It’s all about the enjoyment of clothing. You will not see too much technology being used, but a focus on cutting and fabrics.Cyrus and Julio, graduates of Central St. Martins and London College of Fashion respectively, also take pride in their Hong ...
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by Giorgio Arman
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    ete! x YDC limited edition footwear
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    FASHIONALLY COLLECTION #8 & #9 Behind The Scene
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    Yannes Wong - Lapeewee
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    Derek Chan, DEMO.
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    YDC 2016 (fashion show full version)
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    Mim Mak - HANG
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    Kevin Ho
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    Aries Sin, MODEMENT
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    YDC2016 Winners Announced
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    YDC2016 Behind-the-scene
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    YDC2016 Show Highlight
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    We Are Ready ! YDC 2016
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    HMV x YDC 2016 Capsule Collection Kurt Ho
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    HMV x YDC 2016 Capsule Collection Kevin Ho
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    HMV x YDC 2016 Capsule Collection Aries Sin
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    HMV x YDC 2016 Capsule Collection Derek Chan
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    I'm Designer pop-up store
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    The Making of Fashionally Fashion Film #1
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    FASHIONALLY Fashion Film #1
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    FASHIONALLY Fashion Film #1 Official Trailer
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    fashionally 4.0
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    YDC 2015 After Show Party
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    YDC2015 highlight 2.0
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    YDC2015 Show Highlight
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    M.A.C. Makeup Demo - Ground Zero runway makeup
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    M.A.C. Makeup Demo - YDC 2015
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    'Talents Bouncing' by who ARE invited
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    FASHIONALLY Community Tutorial Video (Chinese)
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    香港電台 <香港衝線> 設計我的時裝路 2014-02-24
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    FASHIONALLY Community Tutorial Video (English)
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    Hong Kong Fashion Extravaganza 2014 Highlight
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    Ji Lili @ Hong Kong Fashion Extravaganza 2014
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    Hong Kong Young Fashion Designers' Contest 2014 - backstage highlight
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    Hong Kong Young Fashion Designers' Contest 2014 - Highlight
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    Vivienne Westwood S/S 2014 Fashion Show
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    Hong Kong Fashion Extravaganza 2014 Preview
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    SPY Henry Lau: Street Sophistication
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    Fashion in Blossom: Calla
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    Iberian by Design: Amaya Arzuaga
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    Luxury Dadaism: Masha Ma at Hong Kong Fashion Extravaganza .
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    In Search of Fashion Genes
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    The HK Fashion Map
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    FASHIONALLY Collection Show #2
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    The HK Fashion Map teaser
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    FASHIONALLY Community (Englisht subtitle)
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    FASHIONALLY Community (SC subtitle)
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    YDC 2013 - FASHIONALLY design & community
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    The Making of - World Boutique, HK 2013 promotional images
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    YDC 2013 Backstage
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    YDC 2013 - Interview of designers
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    YDC2013 Aftershow Party highlight
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    YDC2013 Ex-Winner Interview
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    Hong Kong Young Fashion Designers' Contest 2013 Highlight
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    Aganovich: Modern Nomads
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    The designs of London’s Holly Fulton are set to dazzle at the 2013
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    Beijing Designer Zhang Chi
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    Johanna Ho: Hong Kong Design Edge
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    YDC x FASHIONALLY.com Exhibition
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    Interview with YDC 2012 Winners
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    Backstage with Janice Man @ Hong Kong Young Fashion Designer's Contest 2012
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    Highlight - Hong Kong Fashion Extravaganza 2012
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    Highlight - Hong Kong Young Fashion Designers' Contest 2012
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    Hong Kong Young Fashion Designers' Contest 2012- backstage with finalists
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    Backstage Preview - YDC 2012
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